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Research papers

INA's marketing restructuring strategy

Rapid changes in economical and political surrounding of Yugoslavia recquires appropriate basic strategic and tactical philosophy reformulation within all industry sectors. Transition from mostly self-oriented towards market oriented corporation,...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Igor Dekanic, Nenad Porges
September 1, 1990
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Citation

Dekanic and Porges (1990a, September 01). INA's marketing restructuring strategy. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/ina-s-marketing-restructuring-strategy